lioniq
Case Study — EdTech / AI — MVP Stage — Full case study in progress
LIONIQ — AI Speaking Platform
Co-founding and designing an AI speaking coach that lets IELTS candidates practice real exam questions by voice — with instant AI-driven transcription, scoring, and feedback.
ROLE
Product Design Lead (Co-founder)
Product Type
EdTech / AI
Timeline
2025 – Present
Stage
MVP
LIONIQ helps IELTS candidates practice real exam speaking questions by voice. The AI transcribes each response, scores it against IELTS criteria, and gives instant, actionable feedback — turning speaking practice into something learners can actually improve from on their own, without waiting for a tutor or a test day.
I’m the Product Design Lead and co-founder, owning the product from strategy through MVP — research, UX, UI, and design system, working directly with a small founding team to get the first version into learners’ hands.
01
Overview
Speaking is the hardest IELTS section to practice alone. Most candidates either rehearse without any real feedback, or pay for expensive one-on-one tutoring just to find out how they’re actually scoring — with no easy way to practice consistently in between.
02
The Problem
1- Practice a real question. The learner is given an authentic IELTS speaking question to answer out loud.
2- Record their answer. They respond by voice, just like in the real exam.
3- AI transcribes & scores. The response is transcribed and scored against IELTS speaking criteria.
4- Instant feedback. The learner gets a score and specific feedback on what to improve — immediately, not days later.
03
How It Works
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