Luxury Fragrance E-commerce Website
As a Designer for Alendor’s new fragrance line, I led the end-to-end design of the digital product experience for the launch of three premium perfumes. My responsibility spanned user experience strategy, interface design, visual direction, and close collaboration with the development team over a six-month period.
The goal was to translate Alendor’s brand DNA—combining German design precision with the French mastery of perfume creation—into a smooth, modern, and luxurious digital experience.
My Role – UI/UX Designer
I was responsible for the UI/UX design of a fragrance e-commerce website, focusing on a smooth shopping flow and a visually rich product experience. My responsibilities included leading the end-to-end design of Alendor’s digital fragrance experience, from UX strategy and interface design to visual direction and developer handoff.
I translated the brand’s identity—rooted in German design precision and French perfume craftsmanship—into a modern, premium, and intuitive product experience. Inspired by Dior’s timeless aesthetic, I designed a cohesive system that balanced brand consistency with distinct identities for each fragrance.
My work involved creating customized product pages based on packaging elements, developing a bespoke typographic system, and defining clear user flows that emphasized product storytelling, clarity, and usability. I designed mobile-first experiences with clean navigation, clear CTAs, refined micro-interactions, and editorial use of whitespace.
I collaborated closely with the development team throughout the process, delivering interactive prototypes, detailed specifications, and a scalable UI system to ensure a high-quality, production-ready implementation.
Process
Understanding the Product & Users
I started by understanding the fragrance products, brand positioning, and how users typically shop for perfumes online. The focus was on how users explore scents, compare products, and build trust before purchasing.
User Flow & Information Architecture
I designed clear user flows from the homepage to product selection and checkout, aiming to reduce friction and create a smooth shopping experience.
Wireframing
Low-fidelity wireframes were created for key pages to define content hierarchy and layout structure before moving into visual design.
Visual & UI Design
The interface was designed to reflect a premium and emotional brand feel. Color, typography, and imagery were used to communicate the personality of each fragrance while maintaining visual consistency across the website.
UX Refinement
The design was refined by improving clarity, simplifying the purchase journey, and highlighting key product information and calls to action.